ASI will continue to manage its brand development and wholesale business out of Philadelphia while PB will maintain its retail home office in North Carolina. ASE will oversee the brand development, wholesale, and retail operations of both ASI and PB.ĪSI and PB will remain as separate divisions of the newly formed company. company called Advanced Sports Enterprises (ASE) to acquire the business of Performance Bicycle (PB). Philadelphia, PA (August 16, 2016) – Advanced Sports International (ASI) creates a new U.S. The move puts the retail bike shop and online operations under their umbrella, which already included SE Bikes, Fuji, Kestrel, Breezer and Phat. Learn more.Īlready a large retail outlet for Advanced Sports International’s Fuji brand, Chapel Hill, NC based Performance Bicycle is now a wholly owned subsidiary of the company. Support us! BikeRumor may earn a small commission from affiliate links in this article.
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